4 Printing tips that should be considered while designing advertising tools
While designing advertising tools, the businesses mostly focus on choosing the right color size or shape for it. Though quality of printing is another important factor that is should be given equal importance while designing such tools, it is often overlooked by marketers. Below are the important tips that you should keep in mind while designing the advertising tools like retractable banners.
Print the logo at the top: When you are communicating with potential customers, it is important to make them aware about your brand. It can be done the best using the logo. If you have a logo, then place it at the top of banner or any other tool you are utilizing so that it becomes visible clearly. If you do not have a logo, then anything else that reflects distinctiveness of your business, such as image of the product or company slogan at top of the banner. While doing so, make sure that it is placed at such a height which can be caught into one’s eye easily.
Print left to right: Whatever be your advertising tool, a flag, banner or outdoor inflatables, audience will go through it from top to bottom and also from left to right direction. In order to make them understand your message quickly, you should also print it in this way. While communicating with audience through advertising tools, you should also try to use minimum number of words. Remember, people will find these advertising tools when they are walking past it. So, unless you keep the messages concise, these will not be noticed by them. It, in turn will not provide you the best returns on your investment.
Include the best quality images: The marketing tools such as flags, banners do not look attractive unless images are used on it. While printing images, make sure that it is clearly visible and not distorted anyway. Usually, experts in designing of these marketing tools suggest to keep the image at least 300 dpi. The images are mainly used for attracting audience. So, when you are putting any image of your products, check whether it is captured perfectly or not.
Keep the color into consideration: Choosing the right color and printing it perfectly is the most important aspect of designing retractable banners and other advertising tools. Use of right color enables your banner to look different in any busy trade show or busy street and thus, get attention easily from audience. When printing something colorful on the advertising tool, be attentive whether everything is being displayed properly. The most effective way of getting caught in the eyes of audience is using bright colors like red or orange. Along with it, you should also use a contrasting hues along with the bright ones to ensure the maximum visibility.
Quality of the material used in any promotional tool has huge impact on printing. So, whatever you are designing, either a banner or inflatable items, never compromise with the material. Printing your logo or any other message can be difficult on items like outdoor inflatables. In these cases, you should seek advice from experts for getting the perfect one.
